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Robin Joy Meyers, CEO and Co-Founder of Magic Fabric, has always worn many hats: molecular geneticist, mindset coach, speaker, and author. But it was her role as a devoted pet owner that set her on an entirely new entrepreneurial path. Alongside her husband and co-founder Dan Meyers, Robin faced a common pet-parent dilemma: finding a solution to protect their furniture from pet hair, stains, and odors without compromising on style or safety.
Their Bernedoodle, Molly, weighed 80 pounds and loved snuggling on the sofa, leaving fur and dirt in her wake. With Dan’s expertise in textiles and Robin’s innovative mindset, the couple embarked on a mission to create something that didn’t yet exist: a luxurious throw that combined unmatched functionality with pet-friendly safety. Their efforts culminated in Magic Fabric, a patent-pending textile solution designed to meet the highest standards of durability, safety, and elegance.
From Idea to Action
Transforming their idea into a market-ready product was no small feat. The Meyers worked through countless prototypes, rigorously testing technologies to ensure their throws would deliver on every promise. The result? A fabric that is odor, soil, and stain-resistant, antimicrobial, anti-fungal, waterproof, PFAS-free, and environmentally safe—all without sacrificing aesthetics.
The journey wasn’t without challenges. Robin recalls how perfecting the sewing process and ensuring the fabric met their strict quality standards were significant hurdles. But their determination to create a product that exceeded expectations paid off.
The Magic of Customer Stories
Seeing their product in the hands of customers for the first time was a deeply rewarding experience for Robin and Dan. Robin fondly remembers the heartfelt feedback they received from pet owners amazed by the luxurious feel and effectiveness of the throws.
One customer shared their delight at how beautiful and cozy the throw looked in their home, while another marveled at how effortlessly it managed pet hair and spills.
These stories reinforce the Meyers’ mission: to transform the lives of pet owners by making their homes cleaner, cozier, and more stylish.
Gaining Momentum with Grommet
When it comes to growth, Robin credits Grommet as a game-changer for Magic Fabric. Winning Product of the Week and being featured in Grommet’s newsletters have repeatedly brought attention and sales to their brand. Robin describes the partnership as a cornerstone of their success, helping them stand out in a competitive market and reach new customers.
However, growth hasn’t come without lessons. After experiencing a slowdown in sales post-holiday season, the Meyers realized the importance of planning ahead for seasonal shifts. Armed with this insight, they’re better prepared to sustain momentum year-round.
Building a Brand on Patience and Passion
Robin’s entrepreneurial journey has been guided by the mantra of the 3 C’s: Choice, Chance, Change. Trusting her instincts and exercising patience have been vital in growing Magic Fabric into a trusted brand. Her advice to her younger self? Stay organized, keep learning, and leverage every opportunity to connect with customers.
For Robin, productivity begins with a solid morning routine that sets the tone for the day. This focus and discipline have been instrumental in managing the complexities of running a business and navigating the demands of entrepreneurship.
A Family Affair with a Furry Twist
The story of Magic Fabric is as much about family as it is about innovation. Robin and Dan’s shared backgrounds in textiles and their love for pets were the perfect foundation for building their brand. Even their Bernedoodle, Molly, plays a role as Magic Fabric’s “Chief Furry Officer,” testing the throws to ensure they meet the highest standards of comfort and durability.
Magic Fabric’s pet furniture throws are a true innovation in the pet care market. Not only do they protect furniture from stains, odors, and pet hair, but they also look and feel luxurious. The patent-pending technology ensures liquids are locked in until washed out, making cleanup a breeze. Available in a variety of sizes, colors, and patterns, Magic Fabric throws seamlessly blend into any home décor while providing a cozy spot for pets to lounge.
A Vision for the Future
Robin and Dan Meyers have turned their passion for pets and textiles into a product that is transforming homes and delighting customers. As they continue to grow, their mission remains clear: to combine style, innovation, and functionality in a way that makes life better for pets and their owners.
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