Developing a game is generally a lengthy and expensive process to undertake, and so it pays to ensure that you’re able to properly promote your latest project so that the time and money you plowed into it is justified.
With that in mind, here are a few impactful and widely adopted strategies which game developers must embrace if they want their marketing efforts to work in their favor.
Leverage Social Media for App Promotion
Social media is a powerful tool and can help you spread the word about your game. It’s also an incredibly cost-effective way to reach potential customers who may not otherwise discover your app.
Create engaging content that draws people in, such as video or GIFs, and use various platforms like Twitter, Instagram, Facebook, YouTube and TikTok to share it with the world. Make sure you link back to stores where they can download the app so they don’t have an excuse not to.
Influencer marketing has also become increasingly popular, and for good reason. Find gaming personalities that are relevant to your target audience, and offer them compensation for promoting your game on their channels. This will increase visibility of your product exponentially.
Utilize In-App Ads to Increase Awareness
Ads can be a great way to drive traffic and awareness of your app. You don’t have to rely on ads placed in other apps either, as you can create your own ad campaigns right inside the game. This is an effective way of increasing engagement with existing users while also attracting new ones.
To get started, research different ad networks that are available for mobile games. Some popular examples include Google AdMob or Unity Ads.
Consider setting up A/B tests so you can measure which types of ads work best, and make adjustments accordingly. With a solid approach to marketing for mobile game projects, you will start seeing more downloads and higher user retention rates.
Court Professional Reviews and Ratings
Reviews and ratings are another impactful option for making your game more conspicuous by improving its ranking on app stores. They give potential customers an idea of what others think about the product, which can be incredibly persuasive when it comes to making purchase decisions.
Reach out to professional reviewers or publications that specialize in gaming apps; this will provide you with more reliable feedback than relying solely on user reviews.
Also remember to respond promptly if someone leaves a bad review on an app store or third party site. This will show them you care and that you take their criticism seriously, which should help improve customer satisfaction as well as your overall rating on a given platform.
Harness Strategies of User Acquisition & Retention
It’s not enough to simply increase the number of users that download your app. You also need to keep them engaged and coming back for more.
To do this, create loyalty programs or offer rewards for accomplishments in-game. Additionally, make sure you have a good onboarding experience set up. It should provide users with an easy way to learn how to play the game and give them incentives along the way.
Finally, don’t forget about analytics. Track metrics such as user engagement levels and time spent playing so you can identify which strategies are working best.
Patch Problems Promptly
Last of all, don’t forget that if your app has any issues, whether related to in-game glitches, performance or overall stability, you need to be proactive in addressing them.
Unless your game is fun to play and works consistently every time it is launched, it doesn’t matter how good the rest of your marketing strategy might be!