Are you keeping up with the times and planning to upgrade to the latest version of Windows, or have you already installed it on your PC? Then you are certainly curious about what video editors compatible with this operating system you can use to create marketing videos.
In this article, we’ll take a look at the benefits of Windows 11 and talk about how video editing can help you promote your business. Then we’ll introduce you to the 4 best video editing software for Windows 11. We’ll cover the features, pros and cons of each program to help you choose the one that’s right for your purposes. So, let’s get started.
Why Should You Choose Windows 11
Windows 11 is positioned as a revolutionary operating system that has changed the way users interact with their computers.
Among the benefits of Windows 11 are the following:
- An improved interface that blends attractive design and functionality to increase productivity and usability. Start Menu and Taskbar situated in the center are easier to access, icons with rounded corners are more pleasant to look at, Snap Layouts and Snap Groups allow any professional to organize their workspace more efficiently for multitasking work, switching between applications.
- Enhanced performance: faster and more efficient work with programs, faster downloads, optimized memory and resource usage.
- Windows 11 will appeal to professionals in a variety of industries because it offers virtual desktops and integration with Teams for improved collaboration when working remotely.
- It is suitable for different types of gadgets thanks to additional devices such as touchscreen, pen, and voice inputs.
Not surprisingly, all major software vendors have created versions of programs adapted for Windows 11, and that includes video editors. However, before we move on to looking at specific programs, let’s say a few words about the tasks you can complete thanks to a video editing program.
How Video Editing Software Can Help You in Business
Video editing software can be a valuable tool for businesses in many ways. Here’s what you can do with the help of a good video-editor:
- Create compelling video content: With the right software, even non-professionals in video editing can produce high-quality and visually appealing videos that look polished.
- Enhance storytelling: Using various tools and features of a video editor, you can cut and assemble your clips to structure your content effectively, add transitions, captions and voice comments to create engaging narratives and to improve your communication and marketing strategies
- Save time and resources: A powerful video editing software enables you to edit videos in-house, without spending money on outsourcing the task. Besides, It allows for quick edits, revisions, and updates of your video content.
- Reuse and repurpose content: Video editing software allows businesses to repurpose existing footage and create new videos by reusing content for a different campaign.
- Customize videos for different platforms: Whether you create tutorials for YouTube or promo videos for email marketing, video editing software provides you features to adjust video dimensions, aspect ratios, and formats.
- Add branding elements: Incorporate branding elements into your videos, such as logos, colors, and graphics, in order to create a consistent brand image and to reinforce brand identity in the minds of viewers.
- Collaboration and teamwork: The possibility to work together on video projects, available in many programs, streamlines the editing process, facilitates feedback and revisions, and ensures smooth teamwork.
- Staying up-to-date with trends: Video editing software often includes features and effects that align with current video trends. This helps you create videos that stay relevant and resonate with your target audience.
It is important to note that the specific features and capabilities of video editing software can vary depending on the software itself. Below, we are going to review 4 video editors for Windows 11 suitable for creating and enhancing marketing videos.
Adobe Premiere Pro
In our review, we could not ignore this widely known professional-level program for video editing. Adobe Premiere Pro provides an incredibly diverse set of functions and tools for cropping and cutting video, changing its speed, replacing the background, creating Picture in Picture effect, applying various animation effects, transitions and animated titles. This program is designed mainly for advanced users and can be difficult to master. Fortunately, there are built-in hints and online tutorials. However, keep in mind that Adobe Premiere Pro is only available with an expensive monthly or annual subscription.
Pros:
- Rich functionality
- Maintains original video quality
- Shortcuts for quick editing
- Supports multiple file formats
- Enables VR video editing
Cons:
- Rather complex GUI
- High price for subscription
DaVinci Resolve
Here is one more Windows 11 video editor designed for advanced and pro-level users. Unlike the program reviewed above, it offers a free version with enough functionality to create attractive promotional and commercial videos. With this program, you will be able to trim and merge videos, speed up and slow down individual fragments, add titles, effects and transitions, and edit sound according to your needs. DaVinci Resolve is also known for its powerful tools for color correction, as well as good capabilities for distributing different videos into folders.
Pros:
- Advanced tools for editing
- Multicam processing
- Over 2000 music tracks
- Audio editing features
Cons:
- Requires high performance computer
- Deep learning curve
Blender
Since 2D and 3D animation plays an increasingly important role in the creation of business videos, we decided to offer you a program aimed primarily at creating animation. At the same time, you can use Blender for video processing: crop, work with color, apply a wide range of special effects, replace backgrounds with Chroma Key and more. You may need some time to master the program, but you can use it for free because it is an open source software.
Pros:
- Visual effects library
- No pop-up advertising
- Edited videos previewed live
- 3D modeling and animation
- Export to various formats
Cons:
- Can be difficult to get started with
- High computer RAM requirements
Lightworks
The last but not least program we are going to present to you is Lightworks. It offers a free version equipped with all the basic features and tools to make simple videos: trimming, speeding up or slowing down, color enhancement and more. The Pro version gives you access to a music collection, tools for working with audio tracks and a wider choice of video saving formats.
Pros:
- Relatively simple interface
- Quick sharing on social networks
- Work with several sequences
- Edit multicam footage
Cons:
- Free version limited in exporting
- No on-screen tutorials
Of course, there are many more video editing programs that can help you realize the task of creating visual content for your business. If you want to have a look at other options, follow the link and discover the 10 best video editors for Windows 11. Choose the program that matches your video editing experience, your budget and desired features and create eye-catching videos to promote your business.
