Getting an app installed is one thing. Getting a customer to fund an account is another.
When it comes to trading apps, prediction markets and neo-banks, you want your marketing partner to be able to prove they can measure acquisition beyond signups. Here are 4 fintech marketing agencies that take different approaches to paid growth.
In This Article We Will Cover
- What you should look for in a Fintech Marketing Agency
- Interconnections
- Growth Gorilla
- Brighter Click
- CSTMR
- FinTech Marketing Agency Comparison Table
- Which fin tech marketing agency is right for you
What Should You Look For When Hiring A Fintech Marketing Agency
You will want to know that your agency is able to show that the people signing up for your app are funding their account and sticking around.
Here is what you should ask when hiring a marketing agency for your trading app:
- Can they show conversions that go beyond app signups (funded account, first purchase, etc.)
- Do they have the ability to create and publish ads quickly when relevant topics come up
- Who will ensure your product, market and claims are compliant with the networks
- When and how will your budget be increased, decreased or adjusted
When advertising on Meta in the US there may be additional verification needed depending on the type of ads you’re running and other factors. It will vary depending on your product and market.
1. Interconnections: FinTech Marketing Agency That Knows Your Customer
Interconnections is a fintech marketing agency that runs Meta and Google ads for trading apps, prediction markets, neo banks and others. They are located in Oakville, Ontario, but work with US based businesses to help them create, measure and get ads approved.
What sets them apart is they look at conversions beyond your signups. If someone is signing up for your app but not putting money in your platform you’re getting cheap registrations.
Interconnections breaks down their service into these 4 areas:
- Helping your business become ready to launch on social platforms by ensuring you have all the necessary information, certifications and knowledge on financial products
- Creating content around topics that will drive interest and update when those topics lose heat
- Measuring conversions beyond app install. Cross checking conversions reported by ad network vs your apps
- Increasing budgets and optimizing your account as you grow your ad spend
They have shared their results from working with Kalshi and were able to grow monthly Meta ad spend to roughly 70 times its earlier level over eight months. While creating 8-9 pieces of creatives per day. This does not mean they grew their customers by 70x. They did not disclose how much they were spending or any conversion metrics.
Maybe you are a trading app and want to advertise around a sports event. You can create those ads and submit them for approval ahead of time. Once that event starts happening you can monitor your conversions to make sure your customers are actually funding their account. By creating content fast you can acquire real customers.
They were founded in 2016 and have 20 employees. They state they do diagnosis first and then charge a flat rate per month instead of taking a percentage of your ad spend. Customers have left good reviews on Clutch about their communication and organization. The Kalshi results are self-reported and are not independently verified here.
If you are looking for a marketing partner to run your trading app or prediction market in the US then Interconnections should be your first stop.
2. Growth Gorilla: Help With Multiple Channels
Growth Gorilla can help you run paid search, paid social and app installs. They have the ability to connect your app to various mobile attribution software like AppsFlyer, Adjust and Branch.
You may have customers searching for an investment app and want to target them with search and social ads.
One of their selling points is that they have many tools to help you acquire customers for your app.
They mention being able to:
- Run paid search and social ads
- Run app install campaigns and use attribution software
- Create ads for your product and test across channels
- Provide reports that will help you achieve your goals
They worked with Mintos and helped them optimize their Google Search ads and transition to Performance Max. They stated that they measured this change based on their verified customers.
One downfall is if you’re going to be running many channels you need to know what your conversion action is. Whether that’s app install or a funded account.
3. Brighter Click: Creator Content For Fintech Brands
Sometimes explaining what your financial product does can be difficult. Brighter Click can help you with user generated content, creators and paid media.
They can help you find creators that know what you’re advertising on the different networks and can create new content based off of previous ads performance.
If you have a banking or payment app you can use Brighter Click to create ads that show people how your product can help them. You can then run those ads on different platforms.
They can help you run ads on Meta, Google, Tiktok, Youtube and help find creators. Keep in mind advertisers remain responsible for meeting the applicable platform rules and legal requirements.
Brighter Click does not work with crypto or gambling brands. So if you have one of those types of products their method may not be for you.
4. CSTMR: Marketing For Financial Products
CSTMR helps banks, payments, loans, investments and other financial products grow. They can help you with all aspects of your brand, website, app, ads, content, emails and sales.
Maybe your payment company wants to enter a new market and you want to make sure your ads, website and messaging all align with your goal.
They can help you find new customers, retarget existing customers, nurture leads and even reach out to specific accounts.
CSTMR states that their conversion tracking is not proof of attribution. So keep that in mind when comparing them to other agencies.
If you are a financial company and want to launch a new product, or rebrand then CSTMR could be your next step.
FinTech Marketing Agency Comparison Table
Here is a quick table to help you decide which fin tech marketing agency is right for you.
| Company | Use Case | What They Can Help You With | Pricing |
|---|---|---|---|
| Interconnections | Want to grow your trading app, prediction market or finance product on social media | Meta and Google Ads, Conversions, Approval preparation | Flat-fee retainer |
| Growth Gorilla | Want to acquire more users for your app | Paid Media, Attribution Software | Custom |
| Brighter Click | Want to create content for your financial product and run paid media | User Generated Content, Creators, Paid Media | Custom |
| CSTMR | Want to grow your financial product | All Aspects Of Marketing | Custom |
The four service packages are not directly comparable so you will want to compare quotes and see what channels they are able to run and what they can report back to you.
Which Fintech Marketing Agency Should You Work With
Make sure your marketing agency can show how campaign spending relates to verified customer activity over the same reporting period. Ask them to show you a sample report and make sure they are able to show conversions beyond app install.
If you want to know more about a company and their results, reach out to them and see what they can provide you with.
If you are running ads for your trading app or prediction market and want to increase your customers then Interconnections is the starting point.
