Wondering how to get more sales on Shopify without spending money that you don’t necessarily have? This article will guide you through the three best ad-free methods to make more money on Shopify, without the ad spend.
1. Collaborate With Other Stores
Instead of seeing your competitors with a “lack” mentality, imagining that they’re taking business away from you, focus on the good they can do for your own business if you work together.
The best way to see more success as an eCommerce seller is by partnering with complementary brands.
To do this, identify a few brands that have the same values and target audience. You can use tools to streamline the process of partnering with brands—Syncio Marketplace is a good platform and isn’t only for efficient inventory management with Syncio.
You can collaborate with other brands however you see fit. For example, you could work together to cross-promote products, or simply share your customer data.
Successful collaborations with other stores will help expand your reach to a wider audience and get your products in front of fresh eyes. This should ultimately help you to boost your sales.
You’ll also benefit from reducing your marketing costs if you’re able to share resources and expenses with another company. Plus, reputable brands will show customers that you’re a reliable business, which is especially important to prove if you’re still quite new to the scene.
2. Commit to Email and SMS Marketing
While social media trends come and go, we’ll probably always have email and SMS marketing as reliable channels for customer engagement. That’s why it’s well worth committing a good portion of your marketing strategy to creating a strong email list and making use of SMS messaging.
A good email and SMS marketing campaign can be exactly what you need to nurture relationships with existing customers (or those thinking about buying), helping to drive sales and encourage brand loyalty.
But nobody will sign up to your email list unless you give them a good reason to. You need to think about what incentives you can offer that will prove worth the extra emails in your customer’s inbox. That might be valuable content (ideally that the customer can’t easily find with a quick Google search), exclusive email-only discounts, or free shipping offers that’ll entice your visitors to sign up.
You need to optimize your website if you want to capture email addresses easily. Most eCommerce companies see success using pop-ups and exit-intent offers. You can also use social media to advertise your subscriber-only perks.
3. Don’t Forget About Organic Social Media
Social media might be getting more difficult for brands to pave their way without caving and paying for ads. But that doesn’t mean it’s impossible to grow your audience through organic social media use.
The key here is to stay up to date with trends. Pushing out imagery with your branding and a few choice words about a product is no longer going to cut it. You need to be creating high-quality content that people want to consume on their socials—that’s what will get you the views, follows, and sales.
Hopefully, you’re now more confident about how to boost your Shopify sales without spending money on ads. It’s certainly possible, so perhaps pick one of these three and commit to it wholeheartedly for the next six months. If you do it properly, you should be pleasantly surprised by the results.
